🔍 Top 10 Most Googled Keywords in the U.S. for May 2025
May 2025 offers a revealing snapshot of what Americans are searching for—from daily essentials to trending topics. According to recent data sources (like Backlinko and Exploding Topics via Semrush) shopify.com+5backlinko.com+5explodingtopics.com+5, here are the standout keywords:
1. YouTube – ~185 million monthly searches
Dominating the list, YouTube remains the top search, reflecting Americans' ongoing hunger for videos—whether for entertainment, learning, or news explodingtopics.com.
2. Amazon – ~151 million
E-commerce giant Amazon maintains its massive search volume, showing strong demand for online shopping and product discovery trends.google.com+7backlinko.com+7meetglimpse.com+7.
3. Facebook – ~124 million
Despite newer competitors, Facebook still draws substantial traffic as users search for news, logins, and community content .
4. Weather – ~83 million
Americans frequently check the weather—especially with spring transitions—keeping this term consistently in the top searches meetglimpse.com+6backlinko.com+6shopify.com+6.
5. Google – ~68 million
Ironically, users still search “Google” to access the homepage, underscoring the ubiquity and habit-driven nature of the term .
6. Gmail – ~55.6 million
With digital communication central to daily life, Gmail remains a go-to for email access and support .
7. Wordle – ~55.6 million
The popular daily word puzzle continues its viral trend with steady search volume .
8. Google Translate – ~45.5 million
Global connections persist: millions seek translation tools for travel, work, and content access .
9. Food Near Me – ~37.2 million
Convenience prevails as users regularly search for nearby food options—especially for brunches and events .
10. Home Depot / Walmart / Yahoo – each ~37.2 million
These staple services tie for tenth, showing continued interest in DIY, retail, and web portals .
📊 Insights & Takeaways
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Daily habits dominate: Navigational searches for popular platforms (YouTube, Gmail, Amazon) show routine behavior.
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Practical needs matter: “Weather” and “Food Near Me” highlight ongoing, utilitarian search intent.
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Entertainment endures: Games like Wordle remain consistently popular.
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Global connectivity: Tools like Google Translate reflect ongoing digital globalization.
Google Trends USA, May 2025, Most Searched Keywords, SEO Trends, YouTube, Wordle, E-commerce, Daily Searches